Brand Story

2025/06/19 16:42

In the world of tea, there is a phrase: Wa-Kei-Sei-Jaku—Harmony, Respect, Purity, and Tranquility.

It encapsulates the essence of the tea ceremony: a serene space where host and guest honor one another, fostering mutual respect. Within this purity of heart and mind lies an unshakable calm, a philosophy that beautifully reflects the spirit of tea.

In our fast-paced, often chaotic lives, these words resonate more deeply than ever, reminding us of what truly matters.

Even when alone, taking the time to prepare tea, savor its aroma with all five senses, and embrace a moment of inner peace becomes a cherished ritual.

Through the hanging incense burner Kunju, we at Shokodo hope to share the importance of these small, sacred moments—a gentle ritual that brings tranquility to the soul.